In this critical time of economic downtrend, New Jersey businesses face their biggest challenge to stay afloat. It is time to use video as a serious tool in the arsenal of business survival. Video on your website and/or blog allows your business to become a dynamic presence on the web.

Video allows you to tell your story and vigorously display your goods and services. It allows you to create a rapport with your customers and clients, and make them want to interact with you. It can easily be uploaded to Youtube, other websites, and social media sites such as Facebook and Myspace.

Video is becoming the most popular communication medium as evidenced by the success of Youtube in a very short time after its inception. It is one of the most popular site on the Internet. For a fraction of the cost of television, radio, and newspaper ads which are only temporary, you can have video on your site that will last until you decide to take it down, and then, it can easily be replaced by a new and updated version.

A good videographer or video producer can work with you to prepare a concept, script, shooting and editing schedule in a timely and efficient manner. Best of all is the thrill of staring in your own video and reaping the rewards of an increased web presence and of course, increased business and sales. Below is some ways that video can help your business: • Promotional videos about your staff, products, services, or mission • Event videos featuring parties, awards ceremonies, open houses, etc. • Educational videos featuring lectures and/or seminars about related topics to your business • Videos featuring special promotions during the year, such as Christmas, Valentines Day, Mother's Day, and Father's Day

Making use of video lets you conserve you funds and use your creativity to connect with your community of customers, clients, and other business associates. When Shop Your Neighborhood wanted to reach people with their mission of encouraging people to shop locally, they turned to ELP to assist them. The result was a powerful 30 minute video that was shown to many consumer and business groups, and was also condensed for the web on Youtube. (http://www.youtube.com/watch?v=36lR6tlmJkI).