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| Listing of Articles comes under the Feature "Marketing Tactics" |
| 1 |
“Speaking That Connects” meetings will be held at Eileen Sinett's offices in Plainsboro. |
| Author: Speaking4Biz team |
| Summary: The new “Speaking4Biz” meetings now directly run by Biz4NJ, will focus less on speaking and more on developing business opportunities for speakers who present to Corporate buyers at “Speaking4Biz,” meetings. |
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| 2 |
Persuasion 101 |
| Author: Eileen Sinett |
| Summary: Whether its an opinion or product sale, Eileen Sinett outlines an effective, surefire strategy for having your words listened to and acted upon.
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| 3 |
That first Face-to-Face |
| Author: by Mitch Schaefer |
| Summary: When is the right time to present your specific product to a customer? Sales trainer Mitch Schaefer provides a scenario.
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| 4 |
Elevator Introductions |
| Author: Eileen Sinett |
| Summary: Elevator Introductions - A Bullet-Proof Speech That Connects |
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| 5 |
Selling a Home in Today's Market |
| Author: Diane Dilzell |
| Summary: Even in recessions, people still live in houses. Diane Dilzell shows how you can both sell and make a tidy profit.
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| 6 |
Trademarking - The Selection Spectrum |
| Author: Carole DeNatale |
| Summary: Second in a series of branding articles, veteran IP attorney Carole DeNatale sets your trademark choice on the strong-to-weak selection spectrum. |
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| 7 |
Blackjack & Sales |
| Author: Mitch Schaefer |
| Summary: Every sale is a gamble. Mitch Schaefer outlines a few tried and proven gaming maxims that apply to successful selling.
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| 8 |
Negotiating: Let Persistence Break Resistance |
| Author: by Greg Williams |
| Summary: Master negotiator Greg Williams tells how to tread that fine line between persisting and futilely attacking or annoying. |
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| 9 |
To Sell From Inside - Or Outside? |
| Author: Joe Roman |
| Summary: Whom do you want taking your product through the marketplace: your own employed sales force, an independent contract firm, or some of each? Joe Roman advises on this tough decision.
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| 10 |
Better Business Cards |
| Author: Mike Sigety |
| Summary: Expert designer Mike Sigety tells how to sculpt your business card for a better first, and lasting, impression. |
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| 11 |
Needing vs Wanting the Sale |
| Author: Mitch Schaefer |
| Summary: “Never let them see you sweat,” - an easy sales maxim to say, but woefully difficult to achieve. Veteran salesman and instructor Mitch Schaefer tells how it’s done and how to build a more advantageous attitude |
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| 12 |
Today’s Video - Picture This |
| Author: Vern Oakley |
| Summary: Videos now market everything from established brands to Cub Scout car washings. And often the quality appears the same. Vern Oakley, CEO of Tribe Pictures, tells what good videos require and where to place them. |
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| 13 |
Death of a Sale |
| Author: Joseph Roman |
| Summary: What do you do when the sales process hits a brick wall? Joe Roman suggests a strategy for rekindling the interest in carefully cultivated clients who suddenly begin to back off. |
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| 14 |
The Shy Self Promoter |
| Author: Ilise Benun |
| Summary: For the small business person, working out of the home, marketing remains a daunting, and often neglected task. Ilise Benun, CEO of Marketing Mentor, shows how even the most timid of us can promote themselves and their products in a time-thrifty manner. |
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| 15 |
Anatomy of a Cold Call |
| Author: Stephan Schiffman |
| Summary: Stephen Schiffman literally wrote the book on making cold calls. This most paralizing part of the sales process, he insists, need not be a Waterloo. Shiffman breaks cold calling down into logical choices, then provides sensible next steps and winning responses. |
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| 16 |
Saying it with Flowers |
| Author: Jay Eriv, Joe Cugliotta |
| Summary: Whoever said marketers don’t shovel it hard and deep, never attended the New Jersey or Philadelphia Flower shows. Tons of mulch and earth, truckloads of brick and gravel, and hundreds of individually forced flowers and shrubs go into the making of each major display. These landscapers are gambling a half year’s preparation on this show. Does it pay off? |
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